An eCommerce wishlist, also known as a “shopping wishlist” or “wish list,” is a feature commonly found on online shopping platforms and websites. It allows users to create a personalized list of products they are interested in buying but are not ready to purchase immediately. Users can add items they like to their wishlist so that they can easily access and review them later.

Here’s how an eCommerce wishlist typically works:

  1. Adding Items: When a user finds a product they are interested in, they can click on a “Add to Wishlist” or similar button. This action adds the item to their personal wishlist.
  2. Viewing Wishlist: Users can access their wishlist anytime through their account on the eCommerce website. It allows them to see all the products they have saved in one place.
  3. Product Comparison: The wishlist feature allows users to compare different products, evaluate their options, and decide which one best meets their needs before making a purchase.
  4. Notification: In some cases, when a product in the wishlist is on sale or has a price drop, the website may send the user a notification, prompting them to consider making the purchase.
  5. Sharing: Some eCommerce platforms allow users to share their wishlist with friends or family. This can be useful for special occasions like birthdays or holidays, allowing others to see the user’s preferences and potentially buy items from the wishlist as gifts.

The wishlist feature benefits both the users and the eCommerce website. For users, it helps keep track of products they are interested in, assists in making informed decisions, and acts as a reminder for future purchases. For the website, it can improve user engagement, increase the likelihood of returning customers, and provide valuable data on customer preferences and interests.

Overall, the eCommerce wishlist is a practical tool that enhances the shopping experience for users by adding convenience and flexibility to their online shopping journey.